NOPVO - industry-wide study to investigate panel effects
Increasingly, buyers of market research ask the question about panel effects. To what extend have the different panel strategies an effect on the data that is collected and who are the respondents that participate in such panels? For this reason, an industry-wide study has been conducted to investigate how choices of panel providers influence the outcomes of research in which online panels are used.
Goal of NOPVO
- Provide insights into the differences of online panels
- Create transparancty in the market of online panels
- Recommend opportunities to improve the quality of online panels
- Allow owners of online panels to better understand how their strategy effects the outcomes of research
- Drive the future development of online panels
Results of NOPVONOPVO is a unique study. With 19 participating panels that capture 95% of respondents to online marketing research in the Netherlands, it presents an excellent overview over the different panel management practices in the market. In addition, the empirical study provides rich information on a wide variety of topics (e.g. work and life situation, politics, religion, brand awareness, ad awareness, and why they participate in online surveys). By linking this information to the general panel overview, knowledge can be gained on the relationship between (1) panel recruitment, panel monitoring, and panel maintenance on the one hand and (2) response rate, participation rate, response time, representativeness, quality of answers, response motives, and Internet usage patterns on the other hand.
About this websiteA summary of the outcomes can be found in the download section.
Further, the authors of NOPVO invite interested members of the international research industry to use the outcomes of the NOPVO study to further grow the body of knowledge on online panels. See the working with us section.